Leona & Puppy

Taiwanese Original IP Brand: Leona & Puppy [Core Positioning] Featuring Leona, a pink dinosaur who pursues a life of ritual, and Puppy, a healing white Pomeranian, our IP transforms the daily emotions of urbanites into high-quality lifestyle aesthetics. We are committed to creating a global “companion economy” IP that transcends language barriers. We precisely target the 18–35 demographic, focusing on women and Gen Z consumers who value lifestyle aesthetics and possess high purchasing power. [Commercial Validation & Core Competencies] This IP has accumulated stable results and high fan engagement across LINE Sticker platforms and social media. With sleek character lines and high color recognition, the characters feature a mature 2D/3D visual extension system tailored for international licensing. The brand is highly adaptable to premium cross-industry collaborations in food and beverage, seasonal cultural and creative merchandise, and high-end lifestyle goods, offering significant potential for commercial expansion. [International Outlook: The Black Wave Project] Possessing a universal, “de-regionalized” healing quality, we aspire to enter the Asian character economy markets – specifically Japan, South Korea, and Thailand – through the Black Wave Project. By connecting with international buyers and cross-border e-commerce channels, we aim to successfully promote Taiwan’s original healing soft power to the global market.